As a graphic designer for Yellow Brick Creative Studio, I was entrusted to develop a logo for a newly established fitness studio. With limited direction from the client, I decided to develop a stylized word mark. I researched the fitness and wellness industry, combed through fonts and explored color palettes. Three design concepts were presented to the project manager; one of which was selected by the client. The final design was realized after a few color revisions.

Additionally, I became integral to environmental graphic direction and composition. I worked with signage vendors to ensure proper identify communications with the creation of the studio’s interior wall graphics, entry door and awning graphics. Collateral material was important for the client’s newly established business. I was responsible for the design and composition of business cards, flyers, posters, brochure and periodical print advertisements. I also drafted designs for employee apparel featuring the developed logo to perpetuate the brand identity.